Master The Workflow
Created by veteran film editors Lawrence Jordan, ACE & Richard Sanchez, Master The Workflow is a business that provides in-depth training & information for people aspiring to become feature film and television editors. Their flagship course Feature Film Assistant Editor Immersion now has students in over 40 countries & has become the de facto standard for those wishing to learn everything about the editing craft.
Task
Jumpstart aspiring film editor's career in feature films and television for the major Hollywood studios, networks and streaming services through Master the Workflow's specialized training programs.
At the beginning we started by launching the main course ¨FFAEI¨ twice a year through sales campaigns. Over time we’ve evolved our strategy in order to generate a steady stream of revenue.
Now we strengthen the relationship with potential customers through social media management and campaigns launching.
The DRB team created this graphic line, giving the brand a modern structure, focusing on large and eye-catching texts to quickly capture the attention of its audience.
In social networks we mixed between photographs and single tone design to give a clean look and communicate fluently.
| Primary #773BCB | ◯ | |
| R 119 G 59 B 203 |
Blue Violet
| Primary #FFFFFF | ◯ | |
| R 255 G 255 B 255 |
White
| Secondary #F36A20 | ◯ | |
| R 243 G 106 B 32 |
Orange Red
| Secondary #3E277D | ◯ | |
| R 62 G 39 B 125 |
Spanish Violet
Typefase
Wotfard
Author
Atipo
Typefase
Wotfard Font Family
Usage
Headlines
Typefase
Sans Serif
For Master the Workflow we designed and built the entire digital customer experience around the brand through an eye-catching and user-friendly website with integrated online shopping and an interface adaptable to all devices.
Site of the Day
Oct 20, 2020
Mobile Excellence
Sep 25, 2020
FWA of the Day
Sep 23, 2020
